Are You Speaking to the Right People?


Are You Speaking to the Right People?


I ask this because sometimes we find ourselves attracting the right people to our tutoring businesses.


I recently did a couple of posts explaining that good readers can be struggling writers. I had no idea I would gain 4 upper grade students who will be entering 7th grade, but they need help with their writing.


These simple social media posts attracted parents who need support for their children, and YES, I can totally support them. But, I have really been focusing on the reading for so long that I didn’t realize that my message was going to crack open an entire group of kids that are underserved and need support!


This all ended well for me, but I want you to consider that your messaging will speak to someone! Be intentional in your messaging so you don’t attract the wrong people to your business!


Examples of my messaging were:

https://www.instagram.com/p/DKCmMInuGCh/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.tiktok.com/@techtutorinnovate/video/7506293162017606943?is_from_webapp=1&sender_device=pc&web_id=7488511254387836446

https://tutoringwithsheryl.tutorbird.com/tech-coach-for-tutors


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Tech Coach for Tutors

I am a seasoned educator and reading specialist, empowering struggling readers from Kindergarten to Sixth Grade through evidence-based methods rooted in the Science of Reading. I personalize instruction, blending phonics, decoding, spelling, writing, and comprehension, fostering significant reading achievement. I have helped over 40 families move their child forward with their learning in the last 3 years. I have an established following on my Facebook pages where parents seek information about reading and tutors seek information on how to tutor online with little to no effort. My YouTube pages continue to grow their reach, as do my social media channels on Instagram and TikTok. Beyond my direct work with students, I also equip fellow tutors in the Tech Hub for Tutors with essential digital literacy and marketing skills, maximizing their impact. I support almost 200 tutors through my digital newsletter, I have worked with nearly 50 educators in one-to-one mentoring sessions in the last two years, and I have a growing private membership in The Tech Hub for Tutors. I have been a guest on the podcasts, The Online Tutor Podcast and Tutoring Tips for Teachers. I have also made several guest appearances and led educational summits including IMPACT 6 and SOAR 1 and 2.

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